In a video blog on Embedded Computing, Ray Zinn, inventor, entrepreneur and published author, and formerly for 37 years the CEO of analog semiconductor company Micrel, prior to its rather acrimonious acquisition by microcontroller and analog semiconductor company. Microchip Technology, discusses how he feels standards are (too) often defined by the larger vendors. They often do this by circumventing the normal channels, simply because they have enough weight to throw around to make this happen. Is this fair and is it a good thing? Zinn says that in his 37 years as the CEO of Micrel, he found himself on the receiving end of some of those standards, so he knows what it felt like!